5 minutes with Skalata Ventures
Pip was interviewed by our founding investment team at Skalata Ventures. She shares her pathway to building a market research tech platform and why companies need to take control of their customer conversations.
‘Building a sustainable brand requires clarity on values, consistency in quality, continuous improvement and connection with the customer. When a brand is young, conversations with customers can happen rather organically, but once the company starts to grow, those conversations need to become more structured and scientific, a process that’s usually reserved for the market research teams of the world (read: expensive!).
Enter, Hearsay, a platform founded by veteran marketer and customer experience expert, Pip Stocks, that gives companies the resources to take control of their customer conversation process for better insights and feedback.’
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