5 minutes with Skalata Ventures

Pip was interviewed by our founding investment team at Skalata Ventures.  She shares her pathway to building a market research tech platform and why companies need to take control of their customer conversations.

‘Building a sustainable brand requires clarity on values, consistency in quality, continuous improvement and connection with the customer. When a brand is young, conversations with customers can happen rather organically, but once the company starts to grow, those conversations need to become more structured and scientific, a process that’s usually reserved for the market research teams of the world (read: expensive!).

Enter, Hearsay, a platform founded by veteran marketer and customer experience expert, Pip Stocks, that gives companies the resources to take control of their customer conversation process for better insights and feedback.’

Continue to read here

 

 

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