Productivity is more than just using the right tools. It’s about how well you apply your knowledge to make decisions, cultivate relationships, and build a reputation. But the tools you use can still have an impact on every single aspect of your work. And when those tools are fragmented, when there are too many pieces …

Research beats assumptions, trends, and so-called best practices. The goal of customer research is to test your assumptions, not to validate your assumptions. This rule applies to potential customers too. Keep the conversation focused on them, not your product or company.  Customer research can be done at any stage in a product’s lifecycle, and the …

Customer conversations should be the cornerstone of any business, no matter the size. In fact, these customer conversations can create the foundation of your business. And if you don’t invest in listening – customers notice. According to Acquia, 53% of consumers feel brands fail to meet their experience standards. Forbes points out that companies with …

‘How often should I talk to my customers?’   A great but surprising question. Surprising because most organisations don’t actually talk to their customers enough ..  or even at all.     Talking to customers is not looking at the customers stats on your data dashboard. We mean actually talking and conversing with customers, asking them about …

It feels like there is a shift happening in popular culture where we are moving from anonymity, numbers and percentages to a world about actual people and their experiences.  People’s stories are being told with more colour and texture. And yet when we think about what we do as marketers and business people, there are …

I interviewed a colleague of mine recently who used to oversee the market research for the luxury car company.  Sue told me they participated in various types of research – annual syndicate surveys with other car companies, global brand studies and occasional ad hoc focus groups to try to ‘fix’ serious sales hiccups.   Much …

Pip was interviewed by our founding investment team at Skalata Ventures.  She shares her pathway to building a market research tech platform and why companies need to take control of their customer conversations. ‘Building a sustainable brand requires clarity on values, consistency in quality, continuous improvement and connection with the customer. When a brand is …

According to the CSIRO we need more protein in our diets. Quite a bit more actually, an increase of 50% over previous recommendations which means that 1.2 – 1.6 grams of protein per kilo of bodyweight is the optimal amount*. As this protein trend gains momentum, food manufacturers globally are working out how to capitalise on sales …

We are excited to announce that we are now a Skalata Portfolio company and started this week in the Seed Stage and Scale Program. Hearsay launched in February two weeks before Australia’s COVID lockdown. During that time, we dropped in more product features to keep our Pilot Program going. We are now over half-way through …

Mark Ritson is publishing his #ritsonsmonster series at the moment where he looks at the most important traits of a marketer. His top 2 include: Empathy. Seeing the world through your customers eyes; And Curiosity. The permanent asking of questions about the market, about customers, about how the brand is delivering. Building you empathy or …