February 10th, 2021
I interviewed a colleague of mine recently who used to oversee the market research for the luxury car company. Sue told…
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Hearsay is a market research tool that streamlines the research conversations process.
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Solving The Problem
There is no rule book on how to run research conversations. The process tends to be personalised to the moderator, utilise a range of tools for recruitment, note-taking and recording the conversations. The whole experience can be described as ‘bity’, time-consuming and stressful.
Hearsay Solves These Problems.
- It does all the admin, prep and ordering of data saving you time and money.
- Keeps all conversation data, notes, films and transcripts all in one system.
- Fast tracks your strategic thinking by ordering the key points for you.
- Builds capability internally by delivering rigor in the platform.
- Adds a revenue stream for your business increasing your revenue opportunities.
How Does It Work?
1Define
2Recruit
3Collaborate
4Converse
5Analyse
HOW DO WE KNOW?
We’re not just a technology software company. Founded by the people who run BrandHook, a brand and customer experience consultancy, Hearsay was born out of a client need. ‘Teach us to do what you do. Teach us to have rigorous and meaningful customer conversations,’ they said. So we built Hearsay.
What People Say
Tessa Whittaker
Senior Manager, Consumer & Shopper Insights Carlton & United Breweries
Our people loved talking to real consumers and, after every interview, were excited to feedback learnings to the brand team who owned the project. Being able to record and review afterwards meant the pressure was off to take notes. As a business, we have wanted to get our teams closer to consumers and having the Hearsay Platform with the support of the Hearsay team, made it happen with structure and purpose.
Need To Know More?
Email us at hello@hearsay.io
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