February 10th, 2021
I interviewed a colleague of mine recently who used to oversee the market research for the luxury car company. Sue told…Read More
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There is no rule book on how to run research conversations. The process tends to be personalised to the moderator, utilise a range of tools for recruitment, note-taking and recording the conversations. The whole experience can be described as ‘bity’, time-consuming and stressful.
We’re not just a technology software company. Founded by the people who run BrandHook, a brand and customer experience consultancy, Hearsay was born out of a client need. ‘Teach us to do what you do. Teach us to have rigorous and meaningful customer conversations,’ they said. So we built Hearsay.
Senior Manager, Consumer & Shopper Insights Carlton & United Breweries
Our people loved talking to real consumers and, after every interview, were excited to feedback learnings to the brand team who owned the project. Being able to record and review afterwards meant the pressure was off to take notes. As a business, we have wanted to get our teams closer to consumers and having the Hearsay Platform with the support of the Hearsay team, made it happen with structure and purpose.
Case study | The Royals
Short on time, the Royals planning team used the Hearsay Platform to manage all the admin of setting up their project,...Read more