Like a lot of businesspeople, we are working through how ChatGPT can be incorporated into our business practices and where it is appropriate to do so.  It resulted in an interesting discussion this morning about the potential loss of original thought. Do we enjoy a piece of writing, a book, a blog, a podcast if …

A twitter post by Adam Grant on Monday (also my birthday 🎂) about productivity got me thinking about what it really means today.  Adam said that productivity is overrated, and that quality is better than quantity. Not wrong but not entirely right either. Prior to the pandemic churning out as much work as possible in …

We have all read and heard a lot about Elon Musk these last few months.  From his views on how to run a business, how to motivate his people even how to participate in meetings. Now, we are not on board with all his working suggestions; Avoid excessive meetings Get rid of frequent meetings unless …

Having spent years organising, running and evaluating thousands of research conversations, we have learnt a thing or two about how to ensure all your workplace conversations are connected, efficient, useful and even joyful! Build rapport quickly with the people in the real or virtual room. Be warm and be kind. Walk or click into that …

We have talked to a lot of people in the last few months and one of the most interesting insights we have heard is people’s desire for what we have coined the ‘Reprioritisation of Work & Life’. It is different to the old idea of Work-Life Balance where work was the focus in an office …

Interview with Adam Murphy, ex CUB and now Founder of Curioso If you have to choose three words, what would say your work life is like? It’s impossible for me to answer that question without the first word being change.   It’s a big change for me going from more than 10 years on the corporate …

Now that we have all done it, we recognise how easy it will be to jump into our second project.  There is a realisation that listening to information from the source smashes our internal bias and creates a rich internal discussion.  I have always been told in my previous roles that ‘you are not the …

‘With the platforms we were using previously, it would have been difficult to achieve the same outcomes that we did with Hearsay. Summarising the customers’ descriptions of the brand was easy. As we had all the videos with our key statements tagged and timestamped, it was also easy to pull together a video with customer …

MBLM released the findings of their study, ‘Brand Intimacy COVID Study 2021’ that evaluated the emotional connections between customers and brands during the pandemic. For the second year in a row, Apple has ranked first as the most intimate brand during COVID-19, topping Disney, Amazon and Netflix. The study is essentially anchored in the idea …

There is no doubt that Michael Arrington is a powerful and infamous man in the US – he rose to prominence writing the TechCrunch blog.  I don’t know him.   But I read this quote from him recently. Customer research produces bland products.  We are producing a piece of art. Why would he say this when …