Blog

The Reprioritisation of Work and Life

We have talked to a lot of people in the last few months and one of the most interesting insights we have heard is people’s desire for what we have coined the ‘Reprioritisation of Work & Life’. It is different to the old idea of Work-Life Balance where work was the focus in an office …

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The importance of curiosity and shaking up work habits

Interview with Adam Murphy, ex CUB and now Founder of Curioso If you have to choose three words, what would say your work life is like? It’s impossible for me to answer that question without the first word being change.   It’s a big change for me going from more than 10 years on the corporate …

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The top 5 customer answers and what they really mean

There is no doubt that Michael Arrington is a powerful and infamous man in the US – he rose to prominence writing the TechCrunch blog.  I don’t know him.   But I read this quote from him recently. Customer research produces bland products.  We are producing a piece of art. Why would he say this when …

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Enhance Research and their experience with Hearsay

“I can see Hearsay being something that we include in every proposal where qualitative in-depth interviews are a requirement. It will just be part of the way we do business. Like when we run focus groups, we book a room and we organise transcription. In this case, when we are doing 1 to 1 interviews, …

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You won’t find your brand growth strategies in the numbers

(A version of this article appeared in Marketing Magazine in June 2020.  Pip has updated it some information but essentially it is still incredibly valuable a year on.) As we continue to suffer strict lockdowns in Australia and business leaders re-think their strategies, we must work out where our growth opportunities are going to come …

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