Seed Investment from Skalata Ventures

We are excited to announce that we are now a Skalata Portfolio company and started this week in the Seed Stage and Scale Program.

Hearsay launched in February two weeks before Australia’s COVID lockdown. During that time, we dropped in more product features to keep our Pilot Program going. We are now over half-way through our soft launch and have received fantastic customer feedback and already talking to businesses in the UK.

Now, as part of the Skalata program, we will focus on getting three things ready for the Hearsay explosion:

  • Confirming our product market fit
  • Building our growth engine
  • Ensuring we have a sustainable business model

When female run businesses receive only 3% of global start-up funding, we are really proud to be part of this diverse and exciting 2020 October Cohort. Thank you to the incredible Skalata team – Rohan Workman, Maxine Lee, Ryan Fitzgerald, Jasmin Chia, Sarah Abendschein. And thank you to the fabulous Skalata mentors – Peter Laurie, Guy Franklin, Vanessa Hutchinson and Ying Wang who we can’t wait to work with.

How can you strengthen your team’s empathy and curiosity muscles?

Mark Ritson is publishing his #ritsonsmonster series at the moment where he looks at the most important traits of a marketer. His top 2 include: Empathy. Seeing the world through your customers eyes; And Curiosity. The permanent asking of questions about the market, about customers, about how the brand is delivering. Building you empathy or ...

Fuel or fluff? Why Roar Protein snack packs fail to deliver

According to the CSIRO we need more protein in our diets. Quite a bit more actually, an increase of 50% over previous recommendations which means that 1.2 – 1.6 grams of protein per kilo of bodyweight is the optimal amount*. As this protein trend gains momentum, food manufacturers globally are working out how to capitalise on sales ...