“I love the platform, I think it’s amazing. It was intuitive to set up.  I ran through an introduction session with Megan and then just dived in.  I was really impressed with the way that the system integrates everything. There is the video component, you’ve got the discussion guide there that you can refer to …

“I can see Hearsay being something that we include in every proposal where qualitative in-depth interviews are a requirement. It will just be part of the way we do business. Like when we run focus groups, we book a room and we organise transcription. In this case, when we are doing 1 to 1 interviews, …

“I think the platform is great; I think it gives freedom and flexibility to a business, to utilize it however you need. It’s providing that platform, the base for you to be able to maximize customer engagement so yeah I think it’s a fabulous, fabulous tool. You can use it as much or as little …

At the beginning of June, Pip appeared on Ausbiz startup daily show.  The following article appeared on their website.  Enjoy!

Productivity is more than just using the right tools. It’s about how well you apply your knowledge to make decisions, cultivate relationships, and build a reputation. But the tools you use can still have an impact on every single aspect of your work. And when those tools are fragmented, when there are too many pieces …

Research beats assumptions, trends, and so-called best practices. The goal of customer research is to test your assumptions, not to validate your assumptions. This rule applies to potential customers too. Keep the conversation focused on them, not your product or company.  Customer research can be done at any stage in a product’s lifecycle, and the …

Customer conversations should be the cornerstone of any business, no matter the size. In fact, these customer conversations can create the foundation of your business. And if you don’t invest in listening – customers notice. According to Acquia, 53% of consumers feel brands fail to meet their experience standards. Forbes points out that companies with …

‘How often should I talk to my customers?’   A great but surprising question. Surprising because most organisations don’t actually talk to their customers enough ..  or even at all.     Talking to customers is not looking at the customers stats on your data dashboard. We mean actually talking and conversing with customers, asking them about …

It feels like there is a shift happening in popular culture where we are moving from anonymity, numbers and percentages to a world about actual people and their experiences.  People’s stories are being told with more colour and texture. And yet when we think about what we do as marketers and business people, there are …

I interviewed a colleague of mine recently who used to oversee the market research for the luxury car company.  Sue told me they participated in various types of research – annual syndicate surveys with other car companies, global brand studies and occasional ad hoc focus groups to try to ‘fix’ serious sales hiccups.   Much …