The impact of Covid-19 on the way we work has been extraordinary. Talking with people in the businesses that BrandHook work with, it’s pretty clear that things look very different to the projections they had last year. And in Victoria, we are very much feeling like these changes are here to stay for a while …

Investment in big data has dominated most businesses when trying to understand the customer and brand experience. Although this frames what is going on in an organisation, the correlations it delivers are a very rational of view of the customer and misses the why, the causation. Jee Moon, VP of Marketing AMEX, and I spoke …