Customer Conversations: The Foundation of Customer Strategy

Research beats assumptions, trends, and so-called best practices. The goal of customer research is to test your assumptions, not to validate your assumptions. This rule applies to potential customers too. Keep the conversation focused on them, not your product or company.  Customer research can be done at any stage in a product’s lifecycle, and the …

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Customer Conversations Need To Be A Core Part Of Your Business

Customer conversations should be the cornerstone of any business, no matter the size. In fact, these customer conversations can create the foundation of your business. And if you don’t invest in listening – customers notice. According to Acquia, 53% of consumers feel brands fail to meet their experience standards. Forbes points out that companies with …

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