SHOPOLOGY: S3E3 Customer conversations with Pip Stocks and Dr Jason Pallant

Pip appeared on the SHOPOLOGY podcast with Dr Jason Pallant and talked about how powerful personal conversations with customers are in an age of big data?

In this episode of SHOPOLOGY, Dr Jason Pallant spoke to Pip about the power of customer conversations, and how they can add meaningful insights to other quantitative methods. Pip shares tips on how to identify ‘WOW moments’ from customer conversations, and the ways Hearsay is trying to make this process easier for everyone through their innovative platform.

SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.

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OPSM and their experience with Hearsay

“I think the platform is great; I think it gives freedom and flexibility to a business, to utilize it however you need. It’s providing that platform, the base for you to be able to maximize customer engagement so yeah I think it’s a fabulous, fabulous tool. You can use it as much or as little ...

You won’t find your brand growth strategies in the numbers

(A version of this article appeared in Marketing Magazine in June 2020.  Pip has updated it some information but essentially it is still incredibly valuable a year on.) As we continue to suffer strict lockdowns in Australia and business leaders re-think their strategies, we must work out where our growth opportunities are going to come ...