SHOPOLOGY: S3E3 Customer conversations with Pip Stocks and Dr Jason Pallant
Pip appeared on the SHOPOLOGY podcast with Dr Jason Pallant and talked about how powerful personal conversations with customers are in an age of big data?
In this episode of SHOPOLOGY, Dr Jason Pallant spoke to Pip about the power of customer conversations, and how they can add meaningful insights to other quantitative methods. Pip shares tips on how to identify ‘WOW moments’ from customer conversations, and the ways Hearsay is trying to make this process easier for everyone through their innovative platform.
SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.
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