It feels like there is a shift happening in popular culture where we are moving from anonymity, numbers and percentages to a world about actual people and their experiences.  People’s stories are being told with more colour and texture. And yet when we think about what we do as marketers and business people, there are …

I interviewed a colleague of mine recently who used to oversee the market research for the luxury car company.  Sue told me they participated in various types of research – annual syndicate surveys with other car companies, global brand studies and occasional ad hoc focus groups to try to ‘fix’ serious sales hiccups.   Much …

Pip was interviewed by our founding investment team at Skalata Ventures.  She shares her pathway to building a market research tech platform and why companies need to take control of their customer conversations. ‘Building a sustainable brand requires clarity on values, consistency in quality, continuous improvement and connection with the customer. When a brand is …