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The top 5 customer answers and what they really mean

There is no doubt that Michael Arrington is a powerful and infamous man in the US – he rose to prominence writing the TechCrunch blog.  I don’t know him.   But I read this quote from him recently. Customer research produces bland products.  We are producing a piece of art. Why would he say this when …

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Enhance Research and their experience with Hearsay

“I can see Hearsay being something that we include in every proposal where qualitative in-depth interviews are a requirement. It will just be part of the way we do business. Like when we run focus groups, we book a room and we organise transcription. In this case, when we are doing 1 to 1 interviews, …

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OPSM and their experience with Hearsay

“I think the platform is great; I think it gives freedom and flexibility to a business, to utilize it however you need. It’s providing that platform, the base for you to be able to maximize customer engagement so yeah I think it’s a fabulous, fabulous tool. You can use it as much or as little …

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