There is nothing worse than being known as a number.  A patient number, a Covid jab number, a waiting queue number, a credit card number, a customer bank number, a list of numbers on a business dashboard. It feels dismissive, indifferent and lacks connection. But numbers are what most businesses use to understand their customers.  …

“I think the platform is great; I think it gives freedom and flexibility to a business, to utilize it however you need. It’s providing that platform, the base for you to be able to maximize customer engagement so yeah I think it’s a fabulous, fabulous tool. You can use it as much or as little …