It feels like there is a shift happening in popular culture where we are moving from anonymity, numbers and percentages to a world about actual people and their experiences.  People’s stories are being told with more colour and texture. And yet when we think about what we do as marketers and business people, there are …

I interviewed a colleague of mine recently who used to oversee the market research for the luxury car company.  Sue told me they participated in various types of research – annual syndicate surveys with other car companies, global brand studies and occasional ad hoc focus groups to try to ‘fix’ serious sales hiccups.   Much …

Pip was interviewed by our founding investment team at Skalata Ventures.  She shares her pathway to building a market research tech platform and why companies need to take control of their customer conversations. ‘Building a sustainable brand requires clarity on values, consistency in quality, continuous improvement and connection with the customer. When a brand is …

According to the CSIRO we need more protein in our diets. Quite a bit more actually, an increase of 50% over previous recommendations which means that 1.2 – 1.6 grams of protein per kilo of bodyweight is the optimal amount*. As this protein trend gains momentum, food manufacturers globally are working out how to capitalise on sales …

We are excited to announce that we are now a Skalata Portfolio company and started this week in the Seed Stage and Scale Program. Hearsay launched in February two weeks before Australia’s COVID lockdown. During that time, we dropped in more product features to keep our Pilot Program going. We are now over half-way through …

Mark Ritson is publishing his #ritsonsmonster series at the moment where he looks at the most important traits of a marketer. His top 2 include: Empathy. Seeing the world through your customers eyes; And Curiosity. The permanent asking of questions about the market, about customers, about how the brand is delivering. Building you empathy or …

The impact of Covid-19 on the way we work has been extraordinary. Talking with people in the businesses that BrandHook work with, it’s pretty clear that things look very different to the projections they had last year. And in Victoria, we are very much feeling like these changes are here to stay for a while …

Investment in big data has dominated most businesses when trying to understand the customer and brand experience. Although this frames what is going on in an organisation, the correlations it delivers are a very rational of view of the customer and misses the why, the causation. Jee Moon, VP of Marketing AMEX, and I spoke …